Always good to see a new faction forming but oh sweet Mother of God why the Ultramarines? lol
I've always despised them ever since I got into 40K with 2nd Edition. Since then we've had to endure Matt Ward shoving the "fact" that they are the best Chapter, have the best Chapter Master, best Librarian and best shot of any Chapter in existence, either past or present. Ugh!
I actually quite like the whole Roman feel to them and they look pretty cool but they've been tainted forever for me and I think also many other 40K fans. It doesn't bother me that they're the current 'poster boys', the Blood Angels themselves have previously held that honour for which I'm rightly proud of course but isn't it about time they started backing a new horse? If they did, my money would be on the BT's, they seem the most popular amongst new players.
As for computer game developers, it'd be great if Bioware could pick up from THQ, they've already worked with Games Workshop with Warhammer Online, so they're at least aware of the franchise
Anyhow, that's my two pence worth, or two cents for those across the Pond